Engage Content Report - Site Wide

The Engage Content Report enables you to measure content impact across several key metrics. It presents a graph displaying performance data for a selected metric (defaulted to Average Order Value for all the content reports except Content List. Content List has CTR as default metric) and raw data across all metrics in tabular form.

The Engage Content Report page on the Omnichannel Personalization dashboard provides insight into several different metrics that measure the performance of Engage. The report includes Site Wide, Content Overview, Content List, Campaign Overview and Tag Overview.

To view the Engage Content Report, on the Omnichannel Personalization dashboard, go to Reports > Content or go to Content > Content Reporting.

The Engage Content report includes Site Wide, Content Overview, Content List, Campaign Overview, and Tag Overview.

Site Wide

Any changes to the filters require the user to apply the changes.

To apply the filters, click Apply.

To start over, click Clear Filters.

With all Algonomy reports, the date range is the first option that can be adjusted. You can specify a custom date range by selecting start date and end date, or you can select from a list of presets, such as Week, Month, Quarter, and Year.

Metrics

Users can also choose between several metrics. Changing the chosen metric will immediately refresh the chart and table.

The following metrics are tracked on the Engage Content Report .

  • Average Order Value: Total Sales Value/Total Number of Orders.

  • Click Through Rate: Clicks on content as a percentage of page views.  For example, a page contains two content placements. Three users viewed that page. User 1 didn't click on any placement. User 2 clicked on the top placement. User 3 clicked on the bottom placement. The rec click through rate is 2/3 or 66.67%.

  • Clicks: The number of times shoppers have clicked on the content.

  • Clicks Per Visit: Number of user visits with at least one content click.

  • Orders: The number of orders that are attributable to the content.

  • Revenue per visit: The overall sales divided by visits.

  • Sales: Revenue generated from purchased products that are attributable to the content.

  • Units: The number of product units purchased that are attributable to the content.

  • Views: The number of times the content has been displayed to a shopper.

  • Views Per Visit: Number of user visits with at least one content view.

Report Type

The following types of reports are available:

  • Raw: It displays the graphical representation of daily trend (event date vs total views).

  • Weekly: It displays the graphical representation of weekly trend (event date vs total views).

  • Cumulative: It displays the graphical representation of cumulative trend for the selected period.

Currency

The Currency filter allows users to refine their analysis based on specific currencies. On sites that use more than one currency, the user can choose to see the data associated with that currency. Available options are:

  • All Currency

  • AUD (Australian Dollar)

  • CAD (Canadian Dollar)

  • EUR (Euro)

  • GBP (British Pound)

  • USD (United States Dollar)

Region

The Region filter allows you to look at specific region.

Channels

Channels can be selected individually or select all. To select individual channels, clear the Select All checkbox, and select the channels to be analyzed. You can also choose to aggregate (default) or not.  Clear the Aggregate checkbox to turn off aggregation. Aggregated charts will show a single line for the aggregate numbers. De-aggregated charts will have a line for each channel (or placement as seen below).

Placements

Similar to channels, placements can be viewed individually, or as a group and can be aggregated or not.

Table

Table under the chart contains all the metrics available with a line for each date.